Cyclists go balls to the walls for male cancer awareness.

by Eric Shalit on March 26, 2012

This photo has been making the rounds on Facebook. As hideous as the kit looks, at least it’s intentionally hideous, unlike those covered in my post The Good, the Bad, & the Ugly. Bike Clothing: Part One: The Ugly.

So, what’s the real story behind this? The ‘Near Naked Man’ suit is the brain-child of Male Cancer Awareness Campaign. Their website says:

We are a young and innovative charity committed to raising awareness of Male Cancers through our champions – Mr. Testicles, James Bum 002 and Near Naked Man. We aim to educate men and their partners the importance of early detection and we hope to build a culture where embarrassment does not prevent them from addressing problems with intimate parts of their bodies.

What We Believe

We believe that too many men die of prostate, bowel and testicular cancer because they do not know how to detect the symptoms in the early stages, when treatment would be more effective.

This ignorance is made worse by the prevailing ‘culture of embarrassment’, that discourages men from discussing and resolving problems related to intimate parts of their body.

What We Do

Host awareness raising sessions at male oriented events, places of work and leisure, schools/colleges/universities and other public places.

Raise the profile of our Charity in general via PR and marketing activities, using our characters. In addition, we may choose to support other Charities related to male cancers for specific campaigns..

How We Are Different

We don’t do research as we believe that education is the key in the fight against male cancer.

We come to you. We are out travelling the country raising awareness, because we believe that people are more likely to remember a message that they hear ‘live’, than one they read in a leaflet.

We are about Cancer, but also about culture. In addition to providing specific information we also aim to reduce the general culture of embarrassment that surrounds men’s attitude towards their own health

We are truly nationwide, we are active across the whole country not just in major cities.

We raise awareness all year round as we believe this needs to be ongoing rather than confined to short campaigns.

Our Aims

To increase awareness of how to detect the symptoms of cancer in the early stages

To help build a culture where embarrassment does not prevent men from addressing problems with intimate parts of their bodies.

No young men between the ages of 16-35 die of testicular cancer in the UK.

Education on the early warning signs of male cancer becomes part of the national school curriculum.

This is who we are and look forward to your support to ensure our core values are realised.

Disclaimer: I think their mission is commendable and marketing approach brilliant. As with any charity, I always want to know that donations are well-spent. As such I’d want to see how donations are spent and what percentage goes to administrative costs, luxury cars, yachts, and toga parties before endorsing the charity.

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post: